Basic marketing a marketing strategy planning approach authors william d perreault jr e jerome mccarthy joseph p cannon edition 16 illustrated publisher mcgraw hill higher education. The biggest distinguishing factor about basic marketing is our integrative approach to creating a teaching and learning package for the introductory marketing course this integration makes it easier to learn about marketing teach marketing and apply it in the real world. Basic marketing a marketing strategy planning approach this book offers a thorough integration of the latest marketing themes topics and examples blended with the traditional strengths of communication and a focus on management decision making in marketing
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