This third annual volume of the international place branding yearbook looks at the case for applying brand and marketing strategies to the economic social political and cultural development of cities towns and regions around the world to help them compete in the global national and local markets it focuses on sustainability and smart growth. International place branding yearbook 2012 managing smart growth and sustainability editors f go r govers edition illustrated publisher springer 2012 isbn 113728255x 9781137282552. International place branding yearbook 2012 managing smart growth and sustainability frank m go robert govers palgrave macmillan nov 20 2012 business economics 266 pages 0 reviews this third annual volume of the international place branding yearbook looks at the case for applying brand and marketing strategies to the economic social political and cultural development of cities . The international place branding yearbook 2012 managing smart growth and sustainability is the third annual volume in the yearbook series and looks at the case for applying brand and marketing . International place branding yearbook 2012 managing smart growth and sustainability