This item mass communication theories explaining origins processes and effects by melvin l defleur paperback 5049 only 7 left in stock order soon sold by ayvax and ships from amazon fulfillment. Mass communication theories explaining origins processes and effects explores mass communication theories within the social and cultural context that influenced their origins an intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader. Mass communication theories explaining origins processes and effects new york allyn bacon additional required readings may be added and will be posted on the class web site see top of syllabus for url grading grading is based on two exams. Of this course is to introduce students to the fundamental theories of mass media and communication since theories are general explanations of natural phenomena mass communication and media theories explain how the mass media work and how they affect audiences and societies this course will focus on the historical political and cultural