Perspectives on consumer choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms employing a reasoned approach to understanding consumption this book builds upon theoretical and empirical research in economic psychology behavioral economics and philosophy as well as marketing and consumer research. Perspectives on consumer choice from behavior to action from action to agency palgrave macmillan contents 1 introduction 1 2 explaining consumer choice 9 3 consumer choice as behavior 51 4 beyond behaviorism 87 5 the ascription of intentionality 125 6 intentional psychologies 147 7 consumer choice as action 173 8 consumer choice as decision micro cognitive psychology 211 9 consumer choice . Perspectives on consumer choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms employing a reasoned approach to understanding consumption this book builds upon theoretical and empirical research in economic psychology behavioral economics and philosophy as well as . New book perspectives on consumer choice from behavior to action from action to agency 31 october 2016 by professor gordon r foxall facss evaluating the ways in which we construe consumer choice this book examines the psychology methods and realities of the role it plays for todays consumer confronted by competing brands and products services and e tailed opportunities that . Foxall gordon robert 2016 perspectives on consumer choice from behavior to action from action to agency basingstoke palgrave macmillan